Targeting
Ideal customer profile
Every opportunity is reassessed against the active customer profile whenever a change is detected. Criteria are stored per customer, so each customer can be targeted differently.
Active customer
Illustrative Fire & Safety Co.
Fire & Safety
Illustrative demo profile
Target project types
- New-build
- Refurbishment
Target services
- Fire alarm installation
- Emergency lighting
- Disabled refuge systems
- AOV interfaces
- Associated fire-safety works
Target sectors
Not configured yet.
Buyer types
- Main contractor
- M&E contractor
Commercially progressed stages
- Contractor appointed
- Procurement
- Tender
- Pre-construction
- Construction
- On site
Projects must be progressed at least this far to count as a realistic commercial opportunity.
Commercial progression signals
- main contractor appointed
- m&e contractor appointed
- tender
- procurement
- package
- Invitation to tender
- pre-qualification
- start on site
- under construction
These signals help PremiseSignal understand how far a project has progressed and when an opportunity may be ready for action.
Key intelligence fields
- Main contractor
- M&E contractor
- Decision-maker / estimator
- Procurement or tender timing
- Contact details
PremiseSignal distinguishes confirmed information from interpretation and makes clear when something remains unknown.
Prioritise developments progressed far enough to represent a realistic commercial opportunity.
How PremiseSignal prioritises opportunities
Every opportunity is assessed against your customer profile, including service fit, geography, project type and project value. PremiseSignal combines these factors with the evidence and commercial progression of each opportunity to help identify where attention is most worthwhile.
The underlying scoring model is consistent across customers; your customer profile determines what represents a strong fit.